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INTER VIEW

GAMA’s factory in Gossolengo GAMA’s headqurters

We work in close contact with investments to build up a solid reliability and continuous service. It is
international hairstylists and and direct international presence, this combination of technology and
professionals to intercept real needs with production sites, R & D poles, human capital that allows us not only
and transform them into concrete subsidiaries and a closely-knit to consolidate mature markets, but to
technological solutions, capable of distribution organization. Today we are develop new ones, building up solid
simplifying everyday work, improve operating in more than 70 countries, and lasting relations all over the world.
the experience of use and protect the present in the key markets of North
health of the hair. For us, innovating America, Latin America, Europe, Asia EM: You are present at the
means finding answers that before and the Middle East. The head office most important trade shows.
did not exist, changing the paradigms in San Pietro in Casale, in Bologna, Do you believe it fundamental
of the category and redefining the is the centre of global coordination to relate to the market, as well
standards of performance, lightness, and the heart of the strategic decisions. as develop new collaborations?
heat management and ergonomics. In Italy, with the centre in Gossolengo, LF: Absolutely yes, for us our presence
Every development comes into being we have strengthened the technological at trade shows is not only an institutional
with the aim of making the technology presence on professional digital appointment, but a real strategic
more intelligent, more intuitive and motors and on the value of Italian instrument. We take part, directly and
more efficient, in order to improve manufacturing; in Argentina, the historic through our distributors, in the main
the workflow of the professional industrial base of the Group, we are international trade shows and numerous
and guarantee superior results continuing to develop production and events on the individual markets,
with maximum control. Alongside design skills with special attention both professional and consumer.
this, sustainability has become a to LATAM and international markets. From the various editions of
fundamental strategic direction. Commercial subsidiaries and Cosmoprof — Bologna, Las Vegas,
We are investing in digital motors with representative offices complete this Hong Kong — to the IHS in Chicago,
high energy efficiency, in systems that structure, guaranteeing a direct present to some shows in Eastern Europe
reduce consumption and in increasingly and constant support for professionals. and the B2B meetings promoted by
advanced and responsible production However, what really makes the ICE (Italian Trade Commission) and
processes. Innovation, for us, also difference is not only the extent of Stamegna, every appointment is a
means reducing the environmental our geographic presence, but the fundamental opportunity for visibility,
impact and building up solid, evolved capacity to continuously open up new but above all of listening to and directly
and future-oriented industrial growth. geographies, transforming every market coming into contact with the market.
into an opportunity for sustainable I strongly believe that a direct
EM: Let’s talk about the international growth. This expansion is based on two relationship with the market is
structure of the Group. Many years complementary levers: technological essential. Innovation does not come
ago you made important choices and innovation, which makes our products about in the laboratory in isolation,
investments to be able to count on a distinctive and competitive at global but from the continuous dialogue
presence of the markets of reference, level, and the people of GAMA, capable with hairstylists, buyers and partners.
as well as new potential markets. of interpreting different cultures It is only by listening to those who
LF: Over the years we have made and business models, constructing use our tools every day that we can
strategic choices and targeted a common language of quality, develop technologies that meet their

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