Page 31 - EXPORT MAGAZINE

INTER VIEW

growth and development of the in 2022 the award-winning iQ2
brand. From Italian excellence with consolidates the success of the
a strong vocation for export, GAMA concept, iQ3 Perfetto further
was transformed into a structured perfects the balance between
international industrial group , capable power and control, with the
of integrating Europe and Latin America concept of Smart Performance
with synergy and supporting an even it integrates advanced intelligent
more ambitious plan of development functions, taking personalization
on the world’s markets. From then and efficiency to a higher level.
on, GAMA definitely stepped up its Innovation also continues on the
journey of technological innovation, industrial and international levels:
strengthening a vocation that had in 2022 the new production centre strengthens the
always defined its identity. At the end of Gossolengo, dedicated to the position of GAMA
of the 1990s, it introduced Quick-Heat development of professional digital as a leading brand
Technology, a solution that allows motors and hairdryers made in Italy at international level,
straighteners to reach the working is inaugurated. The site integrates capable of competing
temperature in less than a minute, research and advanced manufacturing, at the highest levels and
improving efficiency and operating reinforcing the bond with Italian industry play a leading role on the
times in the salon. In 2010 it took and the local economy. 100% supplied main hubs of professional hairstyling.
another leap forward with Instant Heat by solar power, Gossolengo is a tangible We will be presenting iQ Sfera, the
Technology (IHT), which reduces the step forward on the company’s green new evolution of the iQ platform
heating time to only 14 seconds: an journey. Technologies like Venturi — and a project that marks a further
instrument capable of redefining the which optimizes the air flow increasing step on our journey of innovation, at
standards of speed and performance. the performances without greater Cosmoprof Bologna 2026. Today GAMA
The real turning-point came in 2019 consumption - and motors designed is present in more than 70 countries,
with the launch of iQ Perfetto, the first with fewer components contribute to with its head office in San Pietro in
T-hairdryer on the market and the head reducing energy, materials and waste, Casale (Bologna) and production sites
of the iQ family line. Weighing only 294 combining high performances and in Brazil, Argentina, Italy and China.
grams – comparable to a smartphone - a sustainability and consolidating the Through continuous research, advanced
high-performing digital motor and an company’s positioning as technological engineering and close collaboration
intelligent operating system integrated excellence at international level. with the professionals of the sector,
into a compact design, iQ upsets the The same year, the opening of the first the Group continues to develop highly
traditional balance between power and headquarters in the USA, in New York, performing tools, with optimized airflow,
lightness, introducing a new paradigm marks a further step in the international intelligent heat management and a
in professional styling: maximum growth of the brand and consolidates highly evolved ergonomic design. The
performances combined with superior its role as a global player. The direct visionary heritage of Mario Gardini and
comfort and ergonomics. A continuous entrance on to one of the most strategic the industrial and international vision of
evolution is developed on this platform: and competitive markets in the world the Ceva family merge today in a single
project: to build up the next generation
of professional technology for hair.

EM: GAMA is an important player
in the sector of professional
accessories, where straighteners
represent the jewel in the crown.
Quality and innovation are definitely
at the root of the Group’s success.
What are the essential elements
on which your R & D focuses?
LF: Our Research & Development
always starts from a clear principle:
anticipating the needs of professionals
and consumers, even before they
become explicit requests of the market.

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