Page 46 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH
LORENZO VILLORESI

MAISON PRESENTS
TETI

Teti the fragrance
Teti is a celebration of beauty and joie de vivre: the top notes
are fresh and sparkling, redolent with floral and fruity scents
of peach, blackcurrant, raspberry, blackberry and soft citrus
and green nuances. The heart is lush with the bright notes
of magnolia, lily of the valley, white flowers and currants.
All these inebriating notes rest on a delicate yet persistent
base of peach, jasmine, mimosa and orange blossom. Mare
Nostrum Teti is available at authorized retailers and online as
an Eau de Toilette and an Eau de Parfum in different sizes.

In Greek mythology, Thetis (or Teti in Italian) was a goddess of The new fragrance in the
the sea and one of the fifty Nereides, the sea-nymphs fathered
by Nereus, the old man of the sea. She lived with her sisters Mare Nostrum collection
in the depths of the sea, in the palatial grotto of her father
Nereus. She was the mother of the hero Achilles, whom she
had with her mortal husband. Reluctant to accept that her son
was not immortal like her and would one day have to die, Thetis The Maison
did everything in her power to stave off his inevitable death, Lorenzo Villoresi founded the Maison bearing his
trying to make him immortal by dipping him in the River Styx, name in 1990, after studies of philosophy and many
which led to his vulnerability at the heel and ultimately being years spent travelling, experimenting, studying raw
killed while fighting in the Trojan War. Thetis was an important materials and blending custom-made fragrances.
figure in Greek literature, especially in the Iliad by Homer. She The Maison embodies a world rich in the charm and
was also worshipped in some parts of Greece, and some even influences of diverse countries and cultures and today
believe that she was among the most important goddesses of it is world-renowned for producing personal and
the Greeks in the earliest periods of their history. Like many home fragrances. Creative freedom, authenticity and
other sea gods, she possessed the gift of prophecy and the ingredients of the highest quality make each perfume
power to change her shape at will, but above all, her beauty of the collection a true expression of art, beauty and
was eternal and she spent her time playing and singing in a quiet luxury. Production is still carried out in-house and
lush and verdant nature or in the foaming waves of her natural requires meticulous attention to detail and an on-going
home, the sea, surrounded by fresh and vibrant aromas. quest for the highest quality. The desire for beauty
Her hair was decorated with mysterious unknown flowers, determines the choice of high-quality ingredients for
exuding sparkling scents and she loved to sing in the morning the fragrances and the finest, timeless materials for
sun, surrounded by a bountiful nature, rich with fruits of all packaging and accessories. The intrinsic value of the
colours. This mythological character has been the inspiration raw materials gives rise to the intangible identity of
for the latest creation by master perfumer Lorenzo Villoresi. the Maison, made up of emotion creativity, harmony,
“I was inspired by Teti,” says Lorenzo Villoresi, “a maiden of innovation, vision, authenticity and a constant pursuit
eternal youth and freedom. She is the most beautiful nymph, the for excellence. The Maison’s Palazzo in Via de’ Bardi
deity of waters and beauty. Joyful and light-hearted, she dances 12 in the sublime Renaissance city of Florence also
surrounded by flowers and fruits of all colours”. hosts the Museo Villoresi and the Garden of Aromas,
offering an innovative journey and a unique sensory
44 experience through the Art of perfume, its ingredients
and fascinating aromatic plants.