Page 48 - EM - EXPORT MAGAZINE PERFUMERY EDITION

LAUNCH

ORIENTAL
A
O R I E N T L

OPULENCE

BY STATE OF MIND

The Orient has been seen in the West throughout Vaclav Nijinsky. The Parisian audience discovered
history as a place of mystery, shrewdness, sensuality, there, in May 1909, with the first season of the
barbarity and in general, the unknown and inscrutable. Ballets Russes in France, the Orient that its painters
Inspired by the early 20 century artistic figures of and poets had never dreamed of.
th
Serge Diaghilev and Paul Poiret, with her story- The revolution was underway with bursts of bright
telling, State of Mind creator Catherine Laskine- colours, jerky movements and the rehabilitation
Balandina has aimed to write a new page in the of male dance. Fabrics were intricate and richly
vision of the Orient and highlight the nobility of this embroidered and music was both languid and
mindset with the new Oriental Opulence fragrance. frenetic, In Diaghilev’s vision, his creation was a
She has cast her mind back to the lavish ballet “painting in motion” and “an orgy of shapes and
production staged by Serge Diaghilev at the colours”, where the pictorial work played a crucial
Châtelet Theatre in Paris of Sheherazade with music role in relation to music and the actors. Luxurious
composed by Rimsky-Korsakov, choreography by oriental opulence met Eastern sensuality in this
Michel Fokine, sets and costumes designed by Léon production, with these features now reflected in
Bakst and starring the dancers Ida Rubinstein and the Oriental Opulence fragrance by State of Mind.

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