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EVENTS

“This year, the Korea Pavilion at
Cosmoprof Asia showcases the innovation
and diversity of K-Beauty—from clean
and vegan beauty to AI-powered
personal devices and traditional
Korean medicine-inspired cosmetics”,
says Jaesun UH, Director General,
KOTRA Hong Kong. SPECIAL HIGHLIGHTS
“Japanese products have a strong Business networking reached new
advantage in quality, evidence-based heights with the participation of
development, and being gentle on the approximately 300 hosted buyers from
body. I’m so glad to have many visitors Asia Pacific, ASEAN, China, Hong Kong,
to our pavilion and feel a strong, vibrant Europe, the Americas, the Middle East,
atmosphere for business development”, and Africa, leveraging Cosmoprof’s
says Hikaru Mizuno, Deputy Director, exclusive matchmaking tools. The Elite
Market Development Division, Circle, Cosmoprof Asia’s premier hub
Overseas Business Development Dept., for decision-makers, gathered over 70 20 brands as a spin-off of our main
Japan External Trade Organisation CEOs, founders, and senior executives exhibition, and the market has been very
(JETRO), Japan. from leading beauty companies. The curious about niche perfumery. Asia is
“Cosmoprof Asia is a key event for “Shaping the Future of Beauty Together” one of the most important markets for
defining trends and shaping the future Breakfast Roundtable on 11 November our future - not only for the number of
of beauty in the Asian market. Our offered a curated group of C-suite peers people, but for their taste in perfumery.
presence is essential to showcase the an exclusive opportunity for a strategic From China to Korea to Japan, people
latest innovations to a highly qualified dialogue on sustainability, innovation, have something very ancient and
international audience, while gaining and market expansion to shape the magical in their minds, and perfume is
valuable insights into emerging future of beauty. This year, Cosmoprof the perfect luxury product for them,”
regional needs”, says Alberto Barbara, Asia dedicated a prime position to says Maurizio Cavezzali, CEO and Co-
CEO & Technical Director, the world of fragrance, celebrating its Founder of Esxence – The Art Perfumery
AB COSM S.r.l. a Socio Unico (Italy). multifaceted identity through Fragrance Event. Alongside these highlights, the
“The rise of local competitors is Avenue, 5C Fragrance Experience, event offered a rich program of insights
accelerating innovation across Asia, developed in collaboration with and networking opportunities. Over
challenging established brands and Centdegrés and the debut of Explorers 2,060 attendees joined CosmoTalks.
driving transformation in categories by Esxence, curated in collaboration The CosmoTrends Asia Report 2025,
like skincare, makeup, and haircare. with Esxence – The Art Perfumery Event. curated by BEAUTYSTREAMS, unveiled
The biggest challenge lies in creating This initiative brought the spirit of five emerging trends represented by
a seamless online-tooffline (lifeline) olfactory excellence that defines the 23 standout brands from the exhibition.
experience, while staying close to Milan-based exhibition to Hong Kong, Excellence and creativity were
consumers and adapting rapidly”, offering visitors an immersive journey celebrated through the Cosmopack and
says Mahina Djenno Billard, through the artistry of perfumery. Cosmoprof Asia Awards, which honored
Head of Luxe Division, China Fragrance Avenue showcased creations 11 exhibitors for their innovation,
Innovation Center, L’OREAL (China). ranging from accessible compositions sustainability and excellence, evaluated
to high-end artistic perfumery, while by a jury of experts coming from all
Explorers by Esxence introduced a over the world. Discover the winners:
curated selection of niche brands, www.cosmoprofawards-asia.com/en.
combining tradition and innovation
to elevate fragrance as a true art form. Following such a successful edition,
“This is the first time EXPLORERS by companies and stakeholders will
Esxence has come to Asia and it’s reconvene in Hong Kong next year,
been a great success. We brought over from 10 to 13 November 2026.

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