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EVENTS
BEAUTYWORLD MIDDLE EAST 2025
REACHES NEW GLOBAL HEIGHTS AS THE
SHOW’S MOST VISITED EDITION YET
The curtain has closed on Beautyworld Middle East 2025,
n More than 2,500 exhibitors from around marking the most international and influential edition
th
the world took part in the 29 edition of the in the show’s 29-year history. Held from 27 to 29 October
beauty industry’s flagship event 2025 at the Dubai World Trade Centre, this year’s event drew
n Total visitor attendance soars to 85,291. more than 2,500 exhibitors and a record-breaking 85,297 total
Up almost 20% compared to the figures for 2024 visitors from 178 countries, up nearly 20% on the recorded
n New zones and features confirm Beautyworld Middle attendance for 2024, underscoring Dubai’s position
East 2025 as a truly global platform for fragrance, as the global capital of the beauty and wellness industry.
cosmetics, skincare and packaging innovation Building on the momentum of 2024’s record performance,
the 2025 show delivered on a momentous scale,
providing diversity, and international presence.
Organised by Messe Frankfurt Middle East,
Beautyworld Middle East 2025 expanded wtih an additional
six halls, creating a total of 22 halls packed with global
innovation - from fragrance and skincare to beauty tech,
packaging, personal care, and salon excellence - making
it the largest beauty exhibition ever staged in the region.
“This year’s edition wasn’t just about size — it was about
international reach,” said Ravi Ramchandni, Event Director,
Beautyworld Middle East. “We’ve truly crossed borders.
The 2025 show united beauty professionals, innovators, and
creators from every corner of the world, confirming Dubai’s
status as the global meeting point for the beauty industry.”
With exhibitor numbers up more than 30% on last year’s
record-breaking figures, the show was certainly a huge
draw for a real cross-section of beauty and personal care
businesses, many of whom commented on the significant
footfall and the buzz this created on stands.
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