Page 17 - EM PERFUMERY EDITION SUPPLEMENT

EVENTS

EVENTS

As usual at Esxence there is a rich agenda of meetings,
round tables, workshops, presentations and
olfactory itineraries, featuring international experts
and researchers including Michael Edwards, author
of Fragrances of the World, and Annick Le Guérer,
anthropologist, historian and perfume expert.
This year’s initiatives will focus on important themes
such as the perception and diffusion of artistic
perfumery in Eastern markets, with special attention
to China, creativity, diversity and inclusion within
perfumery, Artificial Intelligence, sustainability,
olfactory education, the power of fragrances in
everyday life as well as olfactory experiences to
discover the most sophisticated raw materials.
The Essencional Study Centre will present the
updated and even more complete Esxence App. The data from the survey and updated web analysis to
exhibitors, whether well-established or emerging highlight the evolution of the sector. CFF Creative
perfume houses, have been carefully selected by the Flavours & Fragrances will also actively participate
Technical Committee, made up of international and with its own experiential workshop an occasion to
renowned experts. The Main Brands will share the meet the players in the world of perfumery and
over 8,000 square metres of exhibition space with explore blends and raw materials. This presence
the Spotlights, emerging and innovative brands. underlines the connection between the Fragrance
Most of them (about 70%) come from abroad, House and the international artistic perfumery
confirming Esxence as a prestigious opportunity to event. Esxence this year will again be able to count
introduce themselves on the international scene. on several high-level partnerships including the
The concept guiding visitors this year is IRIDESCENT, Osmothèque. Mouilletes & Co., the Accademia del
a pun that recalls light and perfume. Just as it is Profumo and Art & Olfaction Awards.
possible to discover colours that were not visible
before by looking through a ray of light. In the same
way we can experience unique sensations and
perceive the world with new perceptions through
scent. Visiting Esxence means letting olfactory
memories flow over us, sensations affect us and
become emotions, The art of perfume creates new
colours and Esxence aims to highlight them.
Artistic perfumery is undergoing rapid and radical
change. As well as increasing its share in the global
beauty industry, for example in Italy accounting for
more than 14.2% of the perfumery channel and just
over 30% of fragrance sales, its very name is subject
to change, with a preference today for “artistic and
research” perfumery. The show also includes the The international perfumery
Experience Lab, the international event dedicated to
beauty research and excellence, a unique opportunity
to discover the most innovative brands. Selected in event returns to Milan from
virtue of their quality, storytelling and aesthetics.
nd
th
This event-within-the-event continues to pursue the 30 March to 2 April
aim of giving visibility to innovation.
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