Page 19 - EM PERFUMERY EDITION SUPPLEMENT

INTERVIEW

kAoN

INTERVIEW WITH

ROBERTO DRAGO,

CO-FOUNDER

OF KAON AND

LABORATORIO

OLFATTIVO

EXPORT MAGAZINE: KAoN has been present in the
world of artistic perfumery for some years now.
Can you tell us your story…
RoBERTo DRAgo: KAON has been operative for 22
years. Daniela Caon and I are the founders.
Both of us come from the sector of perfumery: Daniela
owned a perfumery with her sister and was then
an agent in perfumery, while I follow in my family
footsteps as both my parents were perfumers and with
a background that saw me first as an agent then as Roberto Drago and Daniela Caon
manager of some multinationals. We met, there was
also a story of personal life together and, in 2001, we
took the opportunity to distribute an English brand in the middle of a river which was widening its banks;
(Pecksniff’s) in Italy. This is how Kaon, a distribution artistic perfumery has increased gradually in visibility.
company operating, by our choice, in the sphere of More and more stores and consumers are sensitive to
artistic perfumery, came into being. We were amongst this channel; today we are recognized as an important
the pioneers of this sector: you only have to think that at distributor in our sector, and, counting proprietary
the time the so-called niche perfumery only had about brands and brands in distribution, we have 21 brands.
fifty stores in Italy. I want to emphasize that, from its
beginnings, this project has been able to be what it has EM: What are the keywords that distinguish your
become thanks to sharing the activity in all its aspects business?
with Daniela. Our skills complement each other, we are RD: From the very beginning, the first keyword is
both driven by a very great passion for fragrances and ‘coherence’, where seriousness is taken for granted, in
have in common the same vision of how to operate; I am the past it was also important to speak about ‘search’
convinced that our daily discussions lead us to reach for example, the search for new brands, today when we
goals that on our own we would not have obtained. talk about search we mean searching for new trends
We had the luck, as well as the capacity, to find ourselves and ways of expressing ourselves through fragrances.

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