Page 18 - EM PERFUMERY EDITION SUPPLEMENT

20 EVENTS CALENdAR

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ORANGE CONFERENCE ROOM h. 3.30 pm – 4.30 pm SUNDAY, APRIL 2 nd
WORKSHOP
THURSDAY, MARCH 30 th In Love with Patchouli - History and trends h. 11.00 am – 12.00 pm
BOOK PRESENTATION
of an iconic raw material
h. 10.30 am – 11.00 am With Eugénie Briot, Perfumery School Programme Le Parfum et la Voix, une Rencontre Inattendue
PRESENTATION Manager and Historian, Givaudan - Arnaud With Annick Le Guérer, Anthropologist,
Psycare and Emotional Beauty: the Rise of a New Guggenbuhl, Head of Global Marketing, Philosopher and Writer
Category in the Beauty Industry Insight & Image Fine Fragrances, Givaudan
With Chiara Bonucci, Sales & Marketing TURQUOISE CONFERENCE ROOM
Manager Italy – BEAUTYSTREAMS h. 5.00 pm – 6.00 pm
Perfumery of the Future: Scentmate by Firmenich
h. 11.30 am – 12.30 pm Moderator Laurence Arrigo-Klove, Essencional SATURDAY, APRIL 1 st
PANEL Advisor & Contributor, Brand Strategist, h. 10.00 am – 11.00 am
Winning Strategies for Navigating Communication Consultant BOOK PRESENTATION – IN ITALIAN
280+ niche brands at Esxence
Moderator Sarah Colton, Perfume Writer, Nella Bottega del Profumiere.
Videographer and Author of the book SATURDAY, APRIL 1 st Tecniche e Segreti di un’Arte Antica attraverso
“Bad Girls -Perfume Tips and Tales” h. 10.00 am – 11.00 am Teofrasto, Apollonio Mys e Plinio il Vecchio.
With Giuseppe Squillace, Associate Professor
WORKSHOP of Ancient History, University of Calabria
h. 2.00 pm – 3.00 pm Follow your Nose: the Art of Smelling
PANEL Moderator Karen Marin, Essencional and Roberto Dario, Perfumer
Leading By A Nose: Perfumers Speak Out Advisor & Contributor, Consultant and Writer h. 11.30 am – 12.30 pm
on Education, Diversity & Creativity PANEL – IN ENGLISH
Moderator Karen Marin, Essencional Advisor h. 11.30 am – 12.30 pm
& Contributor, Consultant and Writer PANEL Scent as a Therapy
Moderator Laurence Arrigo-Klove, Essencional
Préserver le Patrimoine du Parfum Advisor & Contributor, Brand Strategist,
h. 4.00 pm – 5.00 pm Ou une certaine vision du patrimoine de l’humanité
WORKSHOP - EXPERIENCE LAB With Thomas Fontaine, President of Osmothèque, Communication Consultant
The False Myths of Cosmetics Anne-Cécile Pouant, Comittee of the Osmothèque h. 1.00 – 1.30 pm
The most dangerous ‘fake news’ are the half-truths PRESENTATION – IN ENGLISH
With Annalisa Betti, Journalist and Matteo Locatelli, h. 1.00 pm – 2.00 pm
CEO “Pink Frogs Cosmetics” WORKSHOP - EXPERIENCE LAB The Scent of Innovation: Protect your
creativity and make your fragrances
Caterina Sforza. Power and tamper-proof & interactive with Authena
h. 5.00 pm – 6.00 pm Beauty in the Renaissance
WORKSHOP - EXPERIENCE LAB With Francesca Di Massimo, CEO and With Alessandro Tacconelli, Customer
Cosm-ethic Formulation - How to formulate Creative Director Spezierie Palazzo Vecchio Success Manager at Authena AG
a cosmetic product with an ethical approach h. 1.30 pm – 2.00 pm
With Rossella Valenza, Cosmetologist and Chemist h. 2.00 pm – 3.00 pm PRESENTATION – IN ITALIAN
WORKSHOP - EXPERIENCE LAB IPI – Italian Perfumery Institute
FRIDAY, MARCH 31 st The Beauty Sector: a Sector With Maurizio Cavezzali, CEO of Equipe International
with many Opportunities
and Co-Founder of Esxence
h. 10.00 am – 11.00 am With Giorgia Clemenza, Tutor University Master
VIDEO PRESENTATION in Beauty and Wellness Management and h. 2.00 pm – 3.00 pm
The Online Revolution: Communication IULM and Annalisa Betti, Journalist PANEL- IN ENGLISH
Fragrance Retail in a Digital Age Greening Luxury: Creating and Communicating
With Michael Edwards, Founder of Fragrances h. 3.00 pm – 4.00 pm Sustainability in Artistic Perfumery
of the World and Pankaj Patel, Director WORKSHOP - EXPERIENCE LAB Moderator Bodo Kubartz, Journalist
of Technology, Fragrances of the World How to Choose Cosmetics in the Third Millennium and Director of “Passion and Consulting”
With Gisberto Caccia, Pharmaceutical Chemist
h. 11.30 am – 12.30 pm h. 3.15 pm – 4.45 pm
WORKSHOP h. 4.00 pm – 5.00 pm WORKSHOP
Sniffing Out Opportunities in China & Korea WORKSHOP - EXPERIENCE LAB BY MOUILLETTES & CO – IN ITALIAN
Moderator Karen Marin, Essencional Advisor & The New Formulation Guidelines between The Scent of Colours - Raw Materials
Contributor, Consultant and Writer Science, Safety and Sustainability meet the Rainbow
With Umberto Borellini, Cosmetologist With Emanuela Rupi and Sara Ravo
h. 1.00 pm - 2.00 pm
Announcement of the finalists of the Art & h. 5.00 pm – 6.00 pm h. 5.00 pm – 6.00 pm
Olfaction Awards With Saskia Wilson Brown, WORKSHOP - EXPERIENCE LAB WORKSHOP – IN ITALIAN
Director + Founder of the Institute for Beauty and Well-Being Beyond Milano Beauty Week 2023: Beauty Lives Here
Art & Olfaction, Spyros Drosopoulos, the Obvious and Stereotypes With Simona Antonini, Project Leader
Judge and Chi Wai Tang, Judge With Davide Antichi, Beautician, Pharmacist Milano Beauty Week
and Cosmetologist. Founder Beautycians SpA
h. 2.00 pm – 3.00 pm
2023 ESSENCIONAL OBSERVATORY
The Evolution of Artistic Perfumery:
web analysis, survey results and insights
Moderator Silvio Levi, Co-Founder of Esxence
and Essencional Director