Page 20 - EM PERFUMERY EDITION SUPPLEMENT

INTERVIEW

Laboratorio Olfattivo Store, Milan

Perfumology, Turin Laboratorio Olfattivo Store, Turin Laboratorio Olfattivo Store, Rome

EM: You have a variegated portfolio, are you EM: What led you to create your brands?
particularly attentive not to have brands that RD: For some time we had been caressing the idea of
overlap? a brand of our own to express our creativity, taking
RD: Again for a question of coherence, we try to avoid advantage of the experience we had acquired; in 2009
conflicts between brands and we want to touch of we also made a careful reflection on the figure of the
different universes. In addition, it is important not to distributor. And how its value is linked to the brands
compromise on quality and on the coherence that it distributes and that it could lose for reasons not
has to characterize every single brand: the fragrance, depending on its will or type of management. One more
the bottle, the packaging and the price have to be reason to create our own brand was that nobody can
harmonious, otherwise the consumer will give it the take away from you unless that is what you want. This
thumbs down. was how ‘Laboratorio Olfattivo’ came into being, our
first brand. In 2014 we created Kaon Lab, a production
EM: We know that in your laboratory in Turin you company, which packages our brands. Over time we
hold initiatives for the consumers… have added Lucien Ferrero Maître Parfumeur (a brand
RD: We organize evenings where we explain to the that we have under licence for the whole world) and
participants how a perfume is created, what the main Maison Tahité. Kaon Lab also has private label activity
raw materials are. What drives me to do this, sacrificing for private label projects, for those companies that
part of my leisure time? In the first place, passion, which are increasingly asking us for them; this is why we are
for me is a constant, and also the desire to create more boosting our structure which already has 31 people,
and more consumers who are aware of what they are divided between the facilities in Rome and Turin. It is
buying when they approach a perfumery which is not a great satisfaction to be able to expand our activity
yet known to them such as artistic perfumery, which of fragrance creators, making available our know-how.
can lead them to leave their comfort zone, i.e. the
channel of classic perfumery or remain in their previous EM: observing the multiplicity of your activities,
convictions? The important thing is always to opt for a the existence of an entrepreneurial project is very
conscious choice, and this is a duty that is not only ours, clear. How do you succeed, Daniela and yourself, in
but of all the professionals in the sector. combining entrepreneurship, essential for rational
The ultimate test? Fragrance is emotion, if a fragrance growth, and the creative skills, the imagination and
moves me, I will continue to buy it. the originality that distinguish artistic perfumery?

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