Page 23 - EM PERFUMERY EDITION SUPPLEMENT

COMPANY

AMNESIA ROSE of Travel back in time to the groovy Seventies with
AEDES DE VENUSTAS Uermi’s latest fragrance launch, 70’S MOOD, a

AEDES DE VENUSTAS Means “Temple of Beauty” in brand-new aphrodisiac fragrance dedicated to this
Latin, and it is with a reverence for those who make iconic era. “What I imagined for 70’s MOOD is a woody,
fine art with scent that the brand was born. ambery, rich and strongly aphrodisiac scent: a Patchouli
A sparkling and saturated spicy floral that pierces at enhanced by dynamic, sparkling, spicy top notes such
a voluminous roundness that is evident on skin. as Pink Pepper and Cardamom. Reinterpreted in an
It is a liquid that smells as though it’s been drenched absolutely contemporary way thanks to Cashmeran, one
with saffron and patchouli-edged petals, in a palette of my favorite raw materials that recalls a soft, velvety,
that veers out of fresh rose territory into a vintage, silky wood, as if it were a warmer solo on the note of
like blowing dust off a fine red wine. “This is an Patchouli. These molecules are part of amber woods
intense rose, whose personality never fades away and notes and give it drive, volume, persistence, power. And
mostly, never goes unnoticed,” says Luca Maffei. finally a note of Vanilla, in this case we are talking about
natural Vanilla, with its blacker, darker, deeper and an
‘animalized’ nuance that makes this accord even more
aphrodisiac and sexy. This was my way of reinterpreting
Patchouli, of giving life to 70’s MOOD and thus to a
fragrance that is certainly overwhelming, sensual and
rich in all its particular nuances.“ Luca Maffei.

MISS_U and TIL…
by LABORATORIO OLFATTIVO
The two new olfactory chapters signed Laboratorio
Olfattivo. They will be presented as a world premiere
during Esxence 2023, bear the signature of Luca Maffei.
MISS_U a revolutionary concept, diametrically
opposed to its twin NEED_U where the scent needed
the skin to sublimate. Here it is the skin that cries Harvest Mouse by Zoologist. “To create the
out to the perfume I Miss you! A love match between Harvest Mouse fragrance, I decided to play with the
skin and perfume ... or who knows! A sensual and characteristic elements of the Wheat fields where the
intriguing pampering, a strong contrast between small rodent lives. I wanted to create a natural effect with
sacred and profane. The jus opens between zests the soft, sweet flavors of the Grain and Malt. I used Hay
of Bergamot and Mandarin, a vibrant heart with Absolute to give the fragrance a natural and vegetal note
Sichuan Pepper and Agarwood Black in an embrace typical of sun-kissed summer heads of Wheat. I also chose
of Patchuoli and Vanilla. TIL ... is part of the to use a Beer CO2 Essence obtained from the distillation
Laboratorio in Fiore collection, where the key word of Malt and Hops, it is a typical top note and it helped
is Realism. Linden, flowery, green and with honeyed me to give momentum to the fragrance and give a golden
nuances facilitated the allegiance to Realism with its effect typical of Wheat. To balance the Green, Amber and
many facets and memorable links. It has a whiff of Floral accord I decided to use notes like Chamomile and
Spring, is a guarantor of lightheartedness and good Orange Blossom for the warmth of the sun; Opoponax
humor, evokes the end of school, seals new loves and Benzoin for Amber notes combined with delicate
and bodes well for business ... a composition that touches of Turkish Rose Essential Oil. On the base instead
captures nature in a bottle with a reassuring and to give sillage and lasting I played with woody notes like
optimistic message. Sandalwood and Oakmoss.” Luca Maffei.

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