Page 26 - EM PERFUMERY EDITION SUPPLEMENT

INTERVIEW

FRANçoIS

HéNIN

AN UNMISTAKABLE SIGNATURE

An attentive expert of artistic perfumery,
François Henin is an important figure of reference

for the admirers of fragrances of excellence.
His boutique in Paris, at 4, rue de Castiglione,
popular with the most coveted international clientele,

is the undisputed temple of niche perfumery.
it is not only the proprietary brands,

Jovoy Parfumeur Parisien and Jeroboam,
that are on display and sold there, but also plenty

of other brands with a single common denominator:
a special savoir-faire in offering

unusual – and always original - fragrances.

INTERVIEW WITH EXPORT MAGAZINE: What’s the EM: Have you had any objective
news from Jovoy? difficulties, at the manufacturing
François Hénin, FRANÇoiS HéNiN: First of all, as most level, in recent years?
people in our small world know by now, FH: Definitely, with the lockdowns
FOUNDER OF THE sTORE Jovoy is a unique reality. We manufacture due to Covid, everything went crazy
and distribute our own perfume brands,
and planning production has been so
JOVOY PARFUMS RARES with two lines, Jovoy and Jeroboam. difficult: even the suppliers with whom
We have our flagship store in rue de
we had worked for more than five/ten
Castiglione in Paris and some franchised years were no longer able to follow
stores. (London, Le Mans, Doha, Seoul). us, part due to the pressure received
Despite the poor circumstances and Covid, by large groups looking to expand
last year we achieved very good results for the portfolio of suppliers. Every cloud
all our activities and though it seems that has a silver lining though: we took
we have been here for ever, which is not the occasions, as I said, to ‘rethink’
true, we are very proud to be alive. our brands which, although meeting

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