Page 28 - EM PERFUMERY EDITION SUPPLEMENT

COMPANY

AGARTHI

AN OLFACTORY

JOURNEY TO

THE CENTER

OF THE EARTH

of three elements: the circle, the Earth; the eight-
pointed star, protection and infinity, and the maze,
the inaccessible. The Agarthi Scent Core trademark
charts a course for wonderful olfactory adventure,
almost resembling a ship’s wheel or a compass dial.
The silver blocking holographic print logo stands out
against a charcoal grey casket mottled with iridescent
flashes and is continued on a sculptural zamak cap
on the bottles. A magical metallized shade runs down
the exquisite Bormioli glass bottle, 100% made in Italy,
blending to different lively hues that identify each
fragrance. A bright range of colors makes the visual

Inspired by a fabled realm lying identity of the collection recognizable, enhancing
the storytelling and marking the steps of a sensory
deep within the center of the journey. In a philosophy of reuse, the box can be used
as a jewellery box or to hold cosmetics and everyday
Earth, a team of professionals items. The metal cap can be used as a place-mark, a
paperweight or upside down to hold a candle.
has created an enchanted world The fragrances

The Agarthi collection takes us to the “scent core” of
According to legend, Agarthi is a fabled realm that lies this alternate universe, drawing a map of wonders
deep within the center of the Earth. From the ancient spanning dreamscapes in a secluded enchanting
Greeks to the 1890s, it has been a source of inspiration world. The greatest noses of the French house Mane
with literature and mythology merging with science enthusiastically answered the call from Agarthi.
in the Hollow Earth Theory. Agarthi Scent Core is the The most distinctive, sustainable and unique raw
result of an eclectic group of professionals boasting materials in the Mane portfolio are going into the
many years of experience in marketing, design Agarthi fragrances, including Jungle Essence™, a
and artistic perfumery. The name Agarthi means revolutionary extraction technology providing an eco-
inaccessible: a secluded land separated by a high friendly solution to produce extracts of exceptional
mountain chain, divided into eight parts where 76 quality and purity. The olfactory voyage begins with a
realms are located. The Agarthi Scent Core perfume Shakespearean storm off the coasts of a mysterious
line takes its inspiration from this enchanted world. island protected by majestic cliffs somewhere in the
The logo epitomizes the project values and consists Mediterranean. Hidden Shores is a woody, balsamic

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