Page 48 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

20 eventS cAlendAR
LAUNCH
24

WednesdaY, marcH 6 th h. 2.00 pm – 2.45 pm h. 4.00 pm – 4.30 pm
Workshop Presentation
h. 10.30 am – 11.00 am Unveiling the Middle East’s Mastering the essence of luxury:
Presentation connection with Artistic Perfumery navigating trends and insights
New fragrance territories: the connection Moderator Karen Marin, Essencional Advisor in America's niche fragrance market
between nature and olfactory sense & Contributor, Consultant and Writer With Astra Pagliai, Chief Operating Officer
With Chiara Bonucci, Sales & Marketing
Manager Italy – BEAUTYSTREAMS h. 3.00 pm – 4.00 pm h. 5.00 pm – 6.30 pm
experience lab Workshop
h. 11.30 am – 12.30 pm Senses. Neuroscent The new rules for a winning perfume retail
Panel With Prof. Umberto Borellini, Cosmetologist model
Geographical area: Asia Moderator Laurence Arrigo-Klove, Essencional
The encounter of two civilizations. h. 4.00 pm – 5.00 pm Advisor & Contributor, Brand Strategist,
The perfume expedition to China experience lab Communication Consultant
Moderator Laurence Arrigo-Klove, Essencional What’s inside, but what’s behind?
Advisor & Contributor, Brand Strategist, The importance of the supply
Communication Consultant chain of excellence saturdaY, marcH 9 th
Moderator Annalisa Betti,
h. 12.30 pm – 1.00 pm Journalist and Beauty Expert h. 10.00 am – 11.00 am
Presentation Royal Perfume, Acqua Arabesca, Pino
Discover China: mAPA Artistic Perfumery h. 5.00 pm – 5.30 pm Silvestre...
Awards experience lab The challenge of recreating the perfumes of
With Yuqing Zhan, Manager of minorité, Chairman AI and beauty beyond hype. the past for the Osmothèque, International
of mAPA2023 Organizing Committee Technology serving the human Conservatory of perfumes
in the world of beauty With Isabelle Chazot, President of the
h. 2.00 pm – 2.30 pm With Silvia Andreani, Luxury Beauty Scientific Committee – Osmothèque
Panel & Fashion Client Officer - Ipsos
The state of the global fragrance market and h. 11.15 – 12.00 pm
2024 outlook by Circana for Essencional h. 5.30 pm – 6.30 pm Presentation
With Sylvie Cagnoni, Executive Director Circana Milan experience lab IPI – Italian Perfumery Institute
Be indie community: strengthening With Maurizio Cavezzali, President
h. 2.30 pm – 3.30 pm connections. Growing together of IPI and Co-Founder of Esxence
Workshop in the world of beauty
Essencional Observatory 2024 With Giulia Paladini, Founder of BE INDIE Community h. 12.00 – 12.30 pm
Moderator Silvio Levi, Co-founder Introduction of the 2025 Panel:
of Esxence and Essencional Director Fragrance awareness education
fridaY, marcH 8 th programs between Italy and U.S.
h. 4.00 pm – 5.00 pm With Beatrice Balzarotti, Director of Studies -
Workshop h. 10.00 am – 11.00 am Italian Perfumery Institute and Simona Abaton,
A practical immersion in an Workshop CEO of Abaton Corporation
Artificial Intelligence perfume day The Magic of Sacred Woods.
Moderator Laurence Arrigo-Klove, Essencional A spellbinding tale by Givaudan of iconic h. 1.00 pm – 2.00 pm
Advisor & Contributor, Brand Strategist, raw materials. Revealing their history and experience lab
Communication Consultant power. Awakening today's 'beauty in the The beauty social language
woods' Moderator Karen Marin, Essencional With Cristian Cavagna, Popularizer
h. 5.00 pm – 6.00 pm Advisor & Contributor, Consultant and Writer and Trainer, Perfume Expert
Workshop
Encounter with an industry icon: h. 12.00 pm – 1.00 pm h. 2.00 pm – 3.00 pm
Calice Becker, Givaudan Workshop experience lab
Moderator Karen Marin, Essencional Advisor & Le retour des parfums qui soignent Skin in skin out.
Contributor, Consultant and Writer With Annick Le Guérer, Anthropologist, The incredible journey
Philosopher and Writer of cosmetics through the skin
With Gisberto Caccia, Pharmaceutical Chemist
tHursdaY, marcH 7 th h. 1.00 pm – 2.00 pm
experience lab h. 3.00 pm – 3.30 pm
h. 10.00 am – 10.45 am Skin as a demarcation line? experience lab
Presentation The emotional and social Cleopatra. The power of beauty
Emerging trends and revisiting the definition importance of beauty With Roberta Deiana, Writer,
of niche fragrances for 2024 – no a capo With Andrea Amari, ActiveBox Podcaster, Perfume Copywriter
With Clayton Ilolahia, Evaluation & Communication CEO – Cosmetically Different and
Manager of Fragrances of the World Matteo Locatelli, Pink Frog Cosmetics CEO h. 3.30 pm – 4.30 pm
experience lab
h. 11.00 am – 12.00 pm h. 2.00 pm – 3.00 pm Communicating cosmetics today across
Workshop Panel science, market, social and education
Edu-tainment: bringing the fun into training Roundtable with rising star perfumers With Marisa Ascioti, Pharmacist, Founder of AIICQ
staff & educating consumers Moderator Karen Marin, Essencional Advisor
Moderator Karen Marin, Essencional Advisor & Contributor, Consultant and Writer
& Contributor, Consultant and Writer OUTDOOR EXPERIENCE in the Park of City Life
h. 3.00 pm – 3.45 pm Capture the essence of the landscape
h. 12.15 pm – 1.00 pm Presentation With Ernesto Collado, CEO & Founder of
Workshop How can IFRA help build BRAVANARIZ/Smelling Wild
Bouquet of responsibility: navigating understanding in the Friday, March 8 -10.30 am
sus
46tainability in Artistic Perfumery (and beyond) niche fragrance market? Saturday, March 9 - 10.30 am
Moderator Bodo Kubartz, With Martina Bianchini, President IFRA – Limited number of participants
Director of Passion and Consulting The International Fragrance Association (60-90 min. each session)