Page 47 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

EVENTS
For its 14th year,

the international

gathering promises Events

to be a vibrant Esxence aims to promote olfactory culture, with an exciting schedule
of meetings, workshops, and sensory journeys accessible to both
and exciting event professionals and enthusiasts.
These events, led by esteemed international experts, scholars, and
researchers, feature notable figures such as Annick Le Guérér, an
benchmark within the perfumery sector. We have anthropologist, historian, and perfume expert, along with Calice
successfully bestowed an identity upon an industry that Becker, the Director of the Givaudan Perfumery School and Co-
has significantly contributed to the enhancement of President of the International Society of Perfumers-Creators.
quality perfumery consumption”, says Silvio Levi, co- The initiatives planned for this year will look at contemporary topics,
founder of Esxence. including the perception and diffusion of research perfumery in
“Esxence is a bridge between cultures, histories and Eastern markets, with a specific emphasis on the Middle East and
creativity that, after the long-standing and consolidated China. The following themes will also be explored: Artificial Intelligence,
collaboration with the American Art&Olfaction Awards, sustainability, olfactory education, in addition to a dedicated round
is now proud to hosts the minoritè Chinese Artistic table focusing on emerging young perfumers, and immersive olfactory
Perfumery Awards. Many new companies and activities experiences unveiling sophisticated raw materials.
were created as a result of international connections CFF Creative Flavours & Fragrances will play a dynamic role by hosting
and we are proud to have offered these opportunities. a workshop, which serves as a unique opportunity for participants
to interact with key figures in the perfumery realm, allowing them to
explore distinctive blends and raw materials under expert guidance.
The 14 edition of Esxence once again is privileged to collaborate
th
with distinguished partners, including the Osmothèque, the
International Conservatory of Perfumes, Mouillettes & Co., an Italian
organisation specialized in olfaction-related training and consultancy,
and Accademia del Profumo. The latter will curate the exhibition
"IL PROFUMO DEL CINEMA @ESXENCE 2024," illustrating the intriguing
connections between perfume and cinema within the captivating
realm of emotions. Each appointment on the events calendar is
completely free and the conference room will be open to the public
for all four days of the event.

WELCOME

The extreme vibrancy of acquisitions by investors and TO ITALY TO
multinational groups involving our exhibitors is a clear SEBASTIEN CRESP
sign of how art perfumery is growing and expressing @ATELIER
its potential. The number of applications and emerging FRAGRANZE
brands is growing exponentially and we are pleased MILANO
to notice more and more nations and cultures being It is with great pleasure
represented. “With the Essencional Study Centre, we that we share with all
diligently monitor the sector year-round, collaborating of you the arrival of
with Equipe to coordinate workshops that enrich International Perfumer
our editions. These sessions involve analyses and Sebastien Cresp to the
comparisons, featuring opinion leaders and key figures Atelier Fragranze Milano team. Once again, the Italian Way
from the industry who actively participate in shaping shows a profound attitude to innovation by attracting
and influencing the future of this dynamic sector”. another French talent to a 100% Italian Family Company,
The identity of this ever-growing sector is constantly ATELIER FRAGRANZE MILANO.
developing and Esxence is the ultimate stage to observe
its evolution”, concludes Silvio Levi.

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