Page 46 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

EVENTS

Milan once again becomes the capital of art
perfumery with Esxence, to be held at the Allianz
MiCo Milano Convention Centre, in the CityLife
district of the city, from 6 to 9 March 2024.
This annual show offers authentic olfactory culture
to experts and enthusiasts, as well as a platform
for networking, sharing expertise and exploring
the latest trends and innovations in the world of
perfumery. More than 360 brands will be present,
from thirty different countries. New additions this
year are Australia, Korea, the Netherlands and
Estonia, joining foremost and debuting brands from
Italy, France, Spain, Greece, Austria, Czech Republic,
Sweden, Switzerland, USA, UK, UAE, Japan, Singapore
and Hong Kong, among others.
eSXence

The world of arT perfuMerY MeeTs in Milan

The brands selected by the Technical Committee It serves as the stage for the debut of the most promising
reflect outstanding quality and adhere to discerning emerging brands and enhances the whole industry
distribution criteria. The finest in artistic production by shaping new trends. … ", says Maurizio Cavezzali,
is presented, confirming Milan’s central position in co-founder of Esxence and CEO of Equipe Exibit.
the industry. Covering over 14,000 square metres "This year, our focus is to consolidate the international
(compared to 8,000 last year), Esxence will welcome promotion of Esxence activities in key countries, a
distributors, buyers, industry professionals, and journey started in 2022 through a valuable collaboration
fragrance enthusiasts. with ITA - Italian Trade Agency”.
Established brands are on display in the Main Brands “Milan, which in recent years has become the reference
section, while Spotlight features emerging and capital of artistic perfumery worldwide, has become
innovative brands, with 70% of these participants an important city for the national cosmetics and
coming from outside Italy, confirming Esxence as a perfumery supply chain, as demonstrated by the
precious platform for international exposure. presence of Milano Beauty Week, an initiative – whose
The theme for this year is METAMORPHOSIS, where next edition is scheduled from 25 to 29 September 2024
perfume is seen as a journey of transformation - which Esxence is pleased to partner with. Moreover,
and evolution, from the raw materials and evolving the collaboration with COSMOPROF will further help us
over time. New sensory emotions can be enjoyed in the process of growth and development of Esxence,
in a scenario of perpetual transformation of the both nationally and internationally. For this reason, I
surrounding environment. would like to thank BOLOGNAFIERE and in particular
Globally, artistic perfumery is constantly increasing: COSMOPROF S.p.A. which, by allowing us to become
on the global beauty market it has a share of almost part of the Group's companies, have empowered
2%, while in many countries it approaches 10%. In the globalisation process by providing us with their
Italy, it accounts for just over 30% of fragrance sales. incredible know-how", concludes Maurizio Cavezzali.
“Esxence is the most important global meeting to “Since its first edition in 2009, some time has passed,
celebrate the essence of high-quality olfactory culture. marking our evolution into a distinctive international

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