Page 49 - EM - EXPORT MAGAZINE PERFUMERY EDITION SUPPLEMENT

EVENTS

brand at numerous live experience areas in which
brands, be on programme developed together with
the organization will have the chance to propose
their very own creations.
Exhibitors distinguish themselves in virtue of their
base concept, the ingredients they use, their degree
of sustainability and ethics, as well as their capacity
to provide consumers with a highly innovative
experiential process. Brands will be selected thanks
to meticulous scouting, involving different research
channels, including social media, increasingly a
hotbed of emerging talents. Following meticulous
and extensive selection by the Technical Committee,
including world-acclaimed experts from around the
eXPeRience lAb

a hallMark evenT globe, visitors will be offered nothing but the finest

quality on the market in terms of niche and indie
cosmetic excellence.
The Allianz MiCo, Milano Convention Centre will For the public, this translates into the discovery
also host Experience Lab, a hallmark event for of stories which led to the creation of each brand,
beauty research and excellence in Italy. Experience together with the creator. For buyers, this is an
Lab is the first Italian event gathering both industry opportunity to discover new businesses, many of
professionals and the public, connecting them with which have been recently launched on the market,
distinctive brands selected for their excellence in selected in virtue of their quality, story-telling and
specific niches. Originally conceived as a response aesthetics.
to the evolving needs of a digitized consumer
seeking unique and innovative products beyond the best of
mainstream or widely recognized brands, this
fourth edition of Experience Lab aims to highlight innovative and
the excellence within the sector and provide
immersive experiences and insights. indie beauty
The name alludes to the sheer multitude of
immersive and multi-sensory experiences offered with immersive
by exhibiting brands. Experience Lab is more than experiences
just an event, it is a veritable platform created to
incentivise growth and the promotion of niche
beauty brands. Unique opportunity to discover
new products and the philosophy of each brand, Experience Lab is the natural evolution of Esxkin,
together with their creators. A chance to renew the section of Esxence – The Art Perfumery Event
your beauty routine. dedicated to beauty brands, the world’s most
Experience Lab is aimed at final consumers, important artistic perfumery event. Both events
connoisseurs and enthusiasts with a passion for will be held in the same pavilion and visitors will be
involving themselves in unique, multi-sensory guided along common experiential paths, enriched
experiences. By testing new products, they can by live experience moments, ensuring significant
discover the philosophy and concept behind each visibility for exhibiting brands.

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