Page 72 - EM - EXPORT MAGAZINE PERFUMERY EDITION

R R E E P P O O R R T T

become a prominent trend in Korea and throughout the world. with explosive growth of 136% in Korea and
The growing awareness of climate change and rising an incredible 1,850% in the U.S.
temperatures has created new skin concerns, from redness From eye care to facial mists, serums,
to inflammation to excess oil production. This shift is driving and sunscreens, cooling formulas
massive interest in cooling and cryo-based products, with are rapidly expanding into every
data showing that searches and reviews for “cooling” beauty corner of the beauty routine.
solutions have surged dramatically over the past year. These products combine comfort,
care, and innovation, offering not
Cooling Becomes a Core Beauty Experiences only relief from rising temperatures
Interest in cooling items is rising, according to data from Olive but also a refreshing ritual that resonates
Young, Naver Store, Qoo10 Japan, and Amazon U.S. Cooling emotionally with consumers everywhere. In
skincare sales increased by 18–43% year over year, with a an era defined by heat and environmental
64–85% increase in skin temperature care products. Primers, stress, cooling care isn’t just a fleeting trend — it’s becoming the
cushions, and mists were among the areas where cooling- new standard for maintaining calm, healthy, and resilient skin.
focused cosmetics increased by up to 140%.
COLLECTIBLE FUN — WHEN SKINCARE
BECOMES AN EXPERIENCE
K-beauty is redefining beauty in 2026 as an enjoyable, collecting
experience. Products that mix effectiveness with fun, design, and
self-expression are highly desirable after by modern consumers,
especially younger ones. According to industry expert Lucy
Shin, K-beauty continues to lead the world by transforming
everyday products into collectible experiences, with packaging
and playfulness driving enthusiasm as much as performance.
This trend revolves around small, travel-friendly, keychain-
format items. Amazon U.S. saw a 216% increase in searches for
travel-sized beauty items and a 140% increase in mentions of
distinctive packaging. Collaboration-based products on Qoo10
Cooling care is being included into everyday routines by K-beauty increased by 633% in Japan, while evaluations mentioning “fun”
products. Leading categories include sheet masks, serums, surged by 7,457%, indicating a high desire from consumers for
sunscreen, and eye creams; mists are growing at an exponential entertaining, sharing products.
rate (136% in Korea and 1,850% in the United States). Foreign Travel-size goods at Ulta
buyer buyers are increasingly looking for colling products even increased 85% year over year,
international companies are profiting from the trend. while micro products now
make up 7% of Sephora’s
makeup section. micro and
keychain cosmetics have
earned significant retail space
worldwide. Convenience,
portability, and the option to
“trend test” before committing
to full quantities are all
provided by these goods,
which also serve as chic accessories that combine fashion and
beauty. One of the main factors influencing purchases is now
visual attractiveness. Packaging is often cited by consumers
Within Korea, sun creams and essence serums are also seeing as a crucial component in their choices, encouraging impulsive
rapid growth — up 44% and 47% year-on-year, respectively — as purchases and brand loyalty. Mini lip balms, keychain-shaped
consumers look for formulas that not only protect but also calm goods, and collaborative products that are both useful and
overheated skin. Meanwhile, cooling mists have evolved from eye-catching are common examples. Collectible enjoyment
simple hydration sprays into must-have summer essentials, promotes emotional connection in addition to usefulness.

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