Page 73 - EM - EXPORT MAGAZINE PERFUMERY EDITION

R E P O R T

Lip care is another example of
how skincare and beauty are
combined. As consumer demand
grow s, lip balms increasingly offer
both food and cosmetic appeal.
Popular choices that combine
care and aesthetic appeal in one
product, including The Creme
Shop Sanyo Gloss Jelly Lip Glaze,
are prime examples of this trend.

Collectible enjoyment develops emotional connection in
addition to its practical use. K-beauty turns skincare and
cosmetics into joyful moments by producing items that excite,
recall memories, or enable self-expression. This emphasis on
enjoyment, design, and collectibility in addition to performance
highlights why K-beauty is still at the top of the global beauty
market in 2026.

SKINCARE AND
GLOW - THE FUSION Beyond providing UV protection, sunscreens are also offering
OF MAKEUP AND a variety of other advantages, including as cooling, tone-up
SKIN HEALTH effects, calming care, and pigmentation control. The U.S.
In 2026, the boundary between and Japan saw increases in interest in dark spot and skin
skincare and makeup is increasingly balancing solutions and rise in searches for skin heat relief,
blurred, as consumers seek products pigmentation treatment, uneven textures and photoaging.
that not only enhance their Dermafactory 27 Acid Sunscreen and Beauty of Joseon Tinted
appearance but also support Sunscreen are examples of how top businesses like Round Lab,
long-term skin health. K-beauty Beauty of Joseon, and Skin1004 are fusing popular ingredients
has achieved success in this with multipurpose designs.
field by fusing cutting-edge These advancements demonstrate a widespread expectation
ingredients with practical that cosmetics should protect and function at the same
formulae to provide skin- time. K-beauty guarantees that skincare and cosmetics go
care products that leave hand in hand, providing both instant effects and long-term
the skin looking beautiful. advantages for glowing, healthy skin by skilfully fusing
Makeup is now more than simply colour; effectiveness, innovation, and sensory appeal.
it’s a tool for targeted skincare,
hydration, and barrier protection.
Search trends in key markets
show that consumers are reacting
favourably to this change, praising
CC and BB creams as Erborian
Intense CC Cream, Missha Perfect
Cover BB Cream, and Title TirTir Mask
Red Cushion for their ability to combine
gentle ingredients with efficient coverage.

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