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R R E E P P O O R R T T

HAIR CARE - THE NEXT K-beauty companies are expanding skincare products to
FRONTIER OF K-BEAUTY hair by fusing hair innovation with derma knowledge. While
Cosrx’s Peptide 132 Hair Bond Repair Treatment gained
popularity on Amazon Prime Day thanks to viral marketing like
#GlocyHairTrends, VT Cosmetics, with Cica and Phyto PDRN,
ranked #5 in scalp care on Qoo10 Japan. This strategy promotes
long-term health while preventing the biological ageing of the
scalp and hair, supporting the new idea of “hair longevity.”
There is a high international demand for hair longevity products.
K-beauty is applying its knowledge of skincare to hair care,
paving the way for a worldwide movement in scalp and hair
health, and proving that hair merits the same level of scientific
study as skin. These demonstrate how K-beauty is setting the
stage to lead a global trend in hair health, reinforcing the idea
that hair, like skin, deserves scientifically driven care.
Hair care is poised to become a
significant frontier for K-beauty by
2026, as global customers prioritise
scalp and hair health. The popular
“glass hair” trend is an example of
how Korean companies are using
their knowledge of ingredient
technology and skincare research to
create formulas that improve shine,
smoothness, and manageability.
Products like Deep Damage Treatment
EX by UNOVE (Qoo10 Japan) and Mise
En Scene Perfect Serum (Amazon
U.S.) have attained top rankings,
indicating global reputation.

C ON C L U S I ON

In 2026, K-beauty continues to lead the global beauty landscape by blending science, innovation, and creativity.
The next phase of growth is defined by three interconnected pillars: Innovation: From dermatology-inspired actives
to multifunctional skincare devices and formulations, K-beauty delivers scientifically driven solutions that meet
evolving consumer needs. Experience & Delight: Sensory textures, playful packaging, and collectible designs
transform everyday routines into immersive, enjoyable moments, connecting consumers both online and offline.
Expansion & Influence: K-beauty’s reach extends beyond skincare into makeup and hair care, with trends like
glass skin, skincare-infused makeup, and hair longevity showcasing a holistic, category-spanning approach. Across
devices, cooling formulas, capsule textures, and climate-responsive products, K-beauty integrates efficacy with
enjoyment, turning functionality into delight. By combining science, aesthetic innovation, and global accessibility,
K-beauty not only meets consumer expectations but sets the standard for the future of beauty worldwide.

For more information on how IL Brand Consultancy can help you expand your brand,
please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk