Page 76 - EM - EXPORT MAGAZINE PERFUMERY EDITION

EVENTS

GLOBAL REGISTRATION FOR
CBE 2026

IS NOW OPEN!

From May 12–14, 2026, under

the theme “30 & Beyond, Rise
with Innovation,” the 30th

China Beauty Expo (CBE) will
be grandly held at the Shanghai

New International Expo Centre.
We cordially invite global

beauty professionals to join this

landmark event and shape the
future of the industry together.

A Global Brand Showcase
& Launch Platform

CBE 2026 will present cutting edge products,
technologies, and strategic launches from global
beauty leaders, champions of Eastern aesthetics,
and fast growing emerging brands. Global Top 100
beauty groups and industry leaders—including
Shiseido, LG Group, Proya Group, Shanghai Jahwa,
Chando Group, Pechoin, Bloomage Biotech, Freda,
Huanya Group, Lafang, and Pien Tze Huang—will
unveil highly anticipated new products.
Why Visit CBE 2026?
Unprecedented Scale,
Global Convergence
As a world leading one stop B2B platform for the
beauty industry, the 30 CBE will span over 230,000
th
square meters and bring together more than 3,200
exhibitors from over 40 countries and regions
across the entire industry value chain. The event is
expected to attract over 500,000 professional buyers
and decision makers from more than 121 countries
and regions, covering brands, supply chain, and
professional beauty sectors.

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